So suppliers are aware, and Wal-Mart business was not easy. 因此，如果你想当好好先生，最好打消富豪梦 。Therefore, if you want to be Mr. Nice Guy, it is best to dispel Regal Dream. 千万别以为这是对山姆·沃尔顿的贬低，事实上，当你知道这位富豪级的“小气鬼”曾经向美国5所大学捐出了数亿美元，并在全国范围内设立了很多奖学金时，你对于山姆的看法肯定会来个一百八十度的大转弯 。
Do not think that this is a Sam Walton's degrading, in fact, when you know that the wealthy class of "cheapskate" who donated to the United States 5 University of billions of dollars, and the establishment of a nationwide Many scholarships when you about Sam's views will certainly come to a 180-degree turn. 山姆的“女裤理论”就是沃尔玛营销策略的最好说明：女裤的进价0.9美元，售价1.2美元 。Sam's "pants theory" is the best illustration of Wal-Mart's marketing strategy: pants of the purchase price of 0.9 U.S. dollars, price of 1.2 U.S. dollars. 如果降价到1美元，我会少赚一半的钱，但却能卖出3倍的货 。
If the price reduction to 1 U.S. dollars, I will earn less than half the money, but it can be sold three times more cargo. 当年，小沃尔顿们与父亲一起坐在外面的停车场上，数停在那里的车辆 。At that time, a small Walton had with his father sitting in the parking lot outside, where the number of parked vehicles. 所有数字后来都被记在了沃尔顿的笔记本上 。
All figures were later recorded in the Walton's notebook. 这就是40年前的市场调查，今天“沃尔玛”电脑系统的独特数据就是在此基础上建立起来的 。This is what 40 years ago, market research, today's "Wal-Mart" computer system, the unique data is built on this basis. 在70年代，沃尔玛的销售收入和纯收入以每年40%的速度增长着 。
In the 70's, Wal-Mart's sales revenue and net income of 40% per year pace. 营业收入和纯收入分别在10年时间增长40倍和35倍 。Operating income and net income growth in 10 years, respectively 40 times and 35 times. 这使沃尔玛一跃成为全美最年轻的年销售收入超10亿美元的区域性零售公司和成长最快的、领先的区 。
4.山姆沃尔顿英文简介走近山姆·沃尔顿 Approaching Sam Walton 1918年3月29日，山姆·沃尔顿出生在美国阿肯色州的一个小镇上，小时候当过报童 。
March 29, 1918, Sam Walton was born in a small town in Arkansas, the child had been a newsboy. 1936年，山姆进入密苏里大学攻读经济学学士学位，并担任过该大学学生会主席 。In 1936, Sam entered the University of Missouri studying for bachelor's degree in economics and served as President of the University Student Union. 1940年，山姆大学毕业，当时第二次世界大战爆发不久，山姆便报名参军，在美国陆军情报部门服役 。
In 1940, Sam graduated from college, when shortly after the outbreak of World War II, Sam would apply to join the army, intelligence service in the Army. 战争结束后他回到故乡，向岳父借了2万美元，加上当兵时积攒的5000美元 。After the war, he returned home to the father borrowed 2 million, plus accumulated during military service in 5000 dollars. 于1951年7月和妻子海伦在阿肯色州本顿威尔开了一家名为"5&&10"的商店 。
In July 1951 and his wife Helen in Bentonville, Arkansas opened a company called "5 & & 10" store. 1960年，沃尔顿已有15家商店分布在本顿威尔周围地区，年营业额达到140万美元 。In 1960, Walton had 15 stores located in Bentonville surrounding areas, an annual turnover of 140 million U.S. dollars. 1962年，沃尔顿在罗杰斯城创办了第一家沃尔玛（WalMart）折扣百货店，营业面积为1500平方米，第一年的营业额就达到70万美元 。
In 1962, Walton in Rogers City, founded the first Wal-Mart (WalMart) discount department stores, sales area of 1,500 square meters, the first year turnover of 70 million U.S. dollars. 并最终于1969年10月31日成立沃尔玛百货有限公司 。And finally on October 31, 1969 Wal-Mart Stores, Inc was established. 1992年，沃尔顿获得美国自由勋章，同年4月5日辞世 。